The AWSI Strategic Plan
The AWSI underwent an extensive Strategic Planning process in the Spring of 2009 to determine the priorities of action for our industries and membership. Based on extensive polling and feedback from current AWSI members in addition to input from the current Board of Directors, the AWSI developed a new mission statement along with a strategic plan with specific goals and direction to help strive toward achieving our mission.
Mission Statement
The AWSI promotes the advancement and sustainability of the wind and water sport industries.
Values
In representing Kiteboarding, Windsurfing, & Standup Paddle manufacturers, retailers, and schools, the AWSI operates, with the resources allowed, to uphold these values:
- Industry profitability
- Water access protection
- Safety
- Education
- Industry growth
- Member feedback
- Ethical business practices within our industries
- Integrity and transparency within the AWSI membership and Board
- Benefits for our members
- Youth participation in wind and water sports
- A financially strong and sustainable organization
Goals
- Establish useful and achievable membership services.
- Promote industry profitability at an annual industry trade event.
- Serve as a marketing and public relations hub for wind & water sport inquiries, water access, and other issues that may affect the wind and water sport industry.
Goal 1: Establish useful and achievable membership services.
Objective 1: Host an industry survey to identify annual trends and projections.
Strategies:
- Identify what we want to know.
- Define how we will use the data.
- Create an incentive for participating.
- Encourage participation during annual membership renewal invoices
Lead Responsibility: Executive Director
Time Frame: Annually
Measure/Outcome: AWSI has documentation of current industry trends and projections.
Objective 2: Provide mainstream publicity for industry sports.
Strategies:
- Provide media resources for members, including photos, contacts, and suggestions via website.
- Encourage member participation to write informational editorial pieces for media.
- Create and maintain a media contacts list.
Lead Responsibility: Executive Director
Time Frame: On hold until 2010, but start to build in 2009 as time allows.
Measure/Outcome: Represented industries and members see increase in positive mainstream exposure.
Objective 3: Be responsive to and representative of the AWSI membership.
Strategies:
- Communicate on a continuous basis to the membership via monthly e-newsletter.
- Build a dynamic website that provides relevant and up-to-date information.
- Accurately identify and act upon membership priorities via ongoing membership surveys.
- Build collaborative and strategic relationships with relevant community and industry partners.
Lead Responsibility: Executive Director will lead; Board members and staff are encouraged to bring potential new ideas for partnerships to Board meetings.
Time Frame: Ongoing
Measure/Outcome: Members and potential members view AWSI as a value-added organization to belong to.
--------------------------------
Goal 2: Promote industry profitability at an annual industry trade event.
Objective 1: Host or endorse an annual industry trade event.
Strategies:
- Include the following elements as deemed necessary: membership meeting, demo, educational seminars, product presentations.
- Consider hiring Event Coordinator to for lead coordination.
Lead Responsibility: Executive Director
Time Frame: September, annually.
Measure/Outcome: Bring together all members and non-members in our industries for one annual industry summit event that sets the stage for manufacturer and retailer members to collaborate, network and conduct business for the upcoming year.
--------------------------------
Goal 3: Serve as an information clearing house in water access and other issues that may affect the wind and water sport industry.
Objective 1: Provide relevant information on the website.
Strategies:
- Incorporate the following elements into the website: beach access issues, list of associations/clubs for potential collaboration, resources for instruction guidelines and best-practices, accurate member list (including dealers).
- List member schools
Lead Responsibility: Executive Director
Time Frame: Begin in 2009 for completion in two years.
Measure/Outcome: Provide an information-rich resource online for windsurfing, kiteboarding, and SUP manufacturers, retailers, media, schools, clubs, and other entities.
Objective 2: Provide written letters of support or other information for public use on behalf of the wind and water sport industries.
Strategies:
- Build relationships, communicate with, and be on the contact list of local clubs and organizations that are dealing with access issues.
- Set AWSI up as a first point of communication from organizations and communities on statements of such issues.
Lead Responsibility: Executive Director
Time Frame: Begin 2009, ongoing.
Measure/Outcome: Serve as the primary resource of statements and state of the industry representing windsurfing and kiteboarding issues.