Attract. Influence. Retain. The AIR marketing series developed by AWSI will be a series of panel discussions observing market and retail trends in the SUP, kite, and windsurf world. You will be hearing from industry leaders and retailers on new technology and product, techniques on keeping balanced inventory, and where the next generation of consumers are coming from.
Stay tuned for schedule and details on each segment.
The party is approaching! Who will be rider of the year?! Brand and Retailer of year!? Find out with a pint of Kona in your hand at the AWSI industry awards show on Day 2 of Surf Expo 2017
WE welcome FoilMount to AWSI! This is one of the coolest and most innovative technologies to hit the water this summer. Grab your favorite board, stick on the FoilMount, and you have yourself a new way to shred. Find out more at foilmount.com
Windance shows us the new Ocean Rodeo Stick Shift Bar.
Get some on the new Fanatic Air Stubby!
More of Everything on the new JP Thruster Quad!
The A-Town Throwdown is going to be a hit! AWSI has brought some of our industry partners to offer a public SUP demo to add to the event. Naish, Fanatic Boards, and Big Winds will be there with their 2017 boards for you to try. The demo will be hosted right next tot he SUP finish line. Take a break from watching the freestyle contest and see what's new in the SUP world!
Click the logo and head to the event registration page to find out more.
AWSI welcomes Nathan Patterson from MACkiteboarding and Pete DeKay of Windsurfing Now to our Board of Directors. We look forward to their contribution and insight on how to make AWSI work increasingly better for our members and industry.
Big Winds helps you take care of your inflatable SUP!
FANATIC GECKO LTD 105L 2017 TEST REVIEW!
F-One is stepping back into the Foil Kite world!
This year the Port of Arlington will be hosting the A-Town Throw Down. A one-day event here in the Gorge featuring SUP downwind race, Windsurf Freestyle, and Strapless Kiteboard Freestyle. This should be an amazing event with plenty of action throughout the days along with music, food, and camping. Register and find out more by clicking on the banner and their facebook page https://www.facebook.com/ATownThrowdown/
AWSI is sponsoring a SUP demo featuring Naish, Fanatic, and more of our members right next to the SUP race finish line. Don't miss out!
Naish has added some new models to their already outsanding kite lineup. See what The Kiteboarder Magazine has to say about the all new 2017 Dash.
If you're a member then you get to vote! The Board of Directors are the people who shape the purpose and direction for AWSI. Members will be emailed the form and the voting process will conclude April 11, 2017. Join us here at AWSI and be a part of community.
I am fortunate enough to say that the direction of my career was changed by the sport of kiteboarding. During a wonderful experience in the Florida Keys with the Otherside, I was introduced to a lifestyle that allowed me to truly enjoy my work. Throughout my life, I've taken a few different directions - from a brief stint in the recording industry, to litigation support in Chicago and New York, to Pryde Group in Miami. I found my current position to be a supercharged version of my childhood job - retail in the outdoor industry. During my tenure at MACkite, we've experienced some amazing successes and learned greatly from our mistakes, creating one of the most dynamic and exceptional environments I've seen. The team we've developed also happens to be some of my best friends - a rarity, for sure!
My background and perspective allows me to see an industry in its infancy, and I'm most excited to be a part of it's continued growth. This growth, however, is contingent on an industry that understands how to maintain a safe and enjoyable experience for it's participants. I feel that as a retailer, I am able to speak on behalf of a large amount of our community and effectively voice their concerns and opinions.
As AWSI-related sports continue to expand, I hope to be able to continue to shape the direction to allow for many more to experience the same opportunity that I was able, and have their lives changed by things they love.
I grew up and spent most of my life in Orlando, FL. In Florida I really got into wakeboarding, skateboarding and surfing until I learned how to kite in 2007. I was a kite instructor for about a year and eventually it lead me to the Gorge to work at a ski resort and attempt to break into the kiteboarding industry. I was able to get a position with Naish Kiteboarding packing boxes and now I am the Kiteboarding Sales Manager for North America and I love my job! I also am on the Board of Directors for the Columbia Gorge Kiteboarding Association and have a passion for Kiteboarding, SUP, and all other boardsports. Being involved with the ASWI is a great chance to create more relationships in the industry while supporting a great organization that advocates the advancement of the sports I love.
I've been involved in the SUP/windsport world for over 10 glorious years now. Currently working as a sales rep for Boards & More (North Kiteboarding, Ion, Fanatic, North Sails) I came to this industry through the normal route: starting as a camp counselor before becoming a bouncer then landscape architect, moving on to Wall St as an options specialist, naturally progressing to kiteboarding instructor and shop manager before settling down with a family in Hood River and finally achieving my dream of becoming a member of the AWSI BOD. Highlights of this meteoric rise include sailing from New York to San Diego, marrying my roommate, creating three small humans, and meeting just about every kiter on the West Coast. I look forward to using my experience as a board member to expand the scope of what the AWSI can do for members and wind/water sports enthusiasts throughout North America.
Pete DeKay is the publisher/editor of Windsurfing Now Magazine, which is entering it’s third year of being the voice of windsurfing for North America. Prior to this he was the editor of Windsport Magazine for eight years. Over 20-years ago he got his start working in the windsurfing industry as an instructor for ABK Boardsports, touring the US and Caribbean teaching thousands of students over a nine-year span. Pete is now living in the Great Lakes region and is looking forward to learning the ropes of wind foiling.
Growing up in New York and coming from a business background, Brett relocated to sunny Florida in 2006 to begin his kiteboarding career. Starting as an instructor, he later opened his own successful retail shop, 321 Kiteboarding. Currently, he is the US importer for Core Kiteboarding. His favorite color is blue, he's a Taurus, enjoys pina coladas, and long walks down the beach. Brett prefers a, think outside the box, type of approach to business and is excited to have an opportunity to assist the AWSI and the kite community.
The Foil Academy is taking a progressive approach on introducing foiling into SUP, Windsurf, and Kiteboarding. Learn More at www.foil-academy.com.
Long Distance Windsurf Race in Hatteras! Click on the banner for more info.
AWSI member Core Kites has been putting out some amazing product. Check out The Kiteboarder review on their 2017 Surf Lineup here.
Find out more by clicking on the banner! Support Environmental Awareness.
AWSI and Surf Expo have created a VIP program that offers select retailers travel and hospitality incentives. Please contact AWSI at firstname.lastname@example.org for more details on this program and how to be a part of it. Get the most out of Surf Expo 2017!
For our non-retail members if there are retailers that you would like to see at the show let us know who they are!
AWSI endorses Surf Expo for 2017. The event this year is September 7-9 with a Demo Day on September 6. With an AWSI membership you get discounted rates on booth space and special access to hospitality packages right next to the event space. Join us here at AWSI and get the most out of Surf Expo 2017. http://www.surfexpo.com/